It's important to do basic research before backing a project. See if similar project is for sale on Amazon. Google and see if products exist.
Also check a creators previous projects. Are backers happy? Has the product been delivered? Was it what was promised? Are many complaints about defects? How are they handling problems? I see too many repeat creators where earlier projects are full of angry backers and updates were sparse or constantly promised things they didn't deliver.
Copycat projects?
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-Tasha http://www.kickstarter.com/profile/479254504
Backed over 3,700 Kickstarters
Social media coach http://tasha-turner.com @turner_tasha
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Backed over 3,700 Kickstarters
Social media coach http://tasha-turner.com @turner_tasha
Add signature: Click your name, click send private message, click Profile tab, click Edit signature