Bath towels may be the hardest working members of your household. After all, we expect our towels and washcloths to keep us clean, dry us off and add to the look of our bathroom.  

However, despite their versatility, towels are often underappreciated, with many people putting little thought into which type of towel they buy and bring home. Sento towels look, last and perform better.

The right towel  

If you think about it, you use a towel everyday. Whether after your bath, shower, washing your hands or at the beach. However, your choices at the store are confusing.  

Cheap towels won't stay soft after a only few washes and fray apart easier. Even if you're willing to spend more, unfamiliar features and a wide spectrum of prices can make the options overwhelming. Finding the right towel can be a frustrating experience, but we don’t think that needs to be the case.

Traditional towels are bulky, heavy, trap dirt, and take forever to dry. These inconveniences are something that we’ve all dealt with, and this led us to create the ultimate towel.  

Say Hello to Sento....  

That's where Sento comes in, introducing the towels as soft as a cloud.  

After experimenting with dozens of towels, fabrics & types of cotton we’ve created an incredible towel that feels right in your bathroom. Combining the best elements of western and Japan towel making, and putting them into one great towel.

The most absorbent, luxuriously delicate, odor resistant & 100% Japanese cotton towel. Welcome into your life fine craftsmanship in the pursuit of excellence in towel making. We know you'll love it!  


The Japanese have been perfecting the art of towel making for hundreds of years. Used by the high class of society in the 17th Century including the Samurai. They still carry on this tradition focusing on superior craftsmanship and simplicity.

In modern Japan bath houses are a large part of the culture and we have taken inspiration from both the fine experience and the name 'Sento' which is Japanese for bathhouse.

Composed of two textured sides stitched together in the traditional Japanese style. A cotton front with a gentle texture and a looped terry pile in the back. Using a premium woven stich rather than low grade sewing knit that regular towels use.  

"Created with painstaking attention to detail"

Sento features:  

Inspired by our passion for the finer things in life, Japanese craftsmanship and attention to detail.

Many towels are made of cotton, but the look and feel of towels largely depends on what type of cotton is used. Towels designed and priced for everyday use are made of sub-standard cotton.

Sento is made with 100% Japanese cotton which use longer, more-fibrous threads, meaning that each towel will have more moisture-wicking loops per inch. Sento fabric is ultra-soft, super-fluffy and designed for high-end spas and hotels with it's luxurious look and feel.  

“A better experience with every touch”

Unlike mircofibre, which is a man made fabric, we use organic cotton which has a looser, velvety-soft texture. Unlike towels made from engineered fibers these natural fibers are better for your skin and extra absorbent. Best used for wringing water from wet hair without being too heavy.

Sento towels are woven to create lots of little loops with high quality yarn allowing for a better spun affect. Giving the soft, silky and fluffy feel. Making Sento one of the softest towels ever.

 "Towels as soft as the sense of well-being"



 Sento comes in 3 different colors - Dark Navy, Grey and White.

Where We Are  

We have a towel design that has been heavily tested and refined at every step along the way. We have partnered with craftspeople, factories and raw material suppliers across the world and built a strong supply chain network. We are ready to go!  

What We Need  

We need your help to raise $12,000 in order to fund the first production run of the Sento Towels. More specifically, this money will go towards the initial towel run, raw materials and skilled labor required.




By backing this project you are helping make this new project become a reality and as an added bonus any backer who shares this project will receive a pair of free Japanese chop sicks! So please share this project via social media, email and word of mouth to tell your friends and family about our campaign. Thank you in advance! Click the share button at the top of the page! (then message us to let us know you have shared).

Share to receive free Japanese chop sticks with your pledge
Share to receive free Japanese chop sticks with your pledge


December/January - Kickstarter Launch!  

February/March - Production Run  

April - Assembly/Packing, quality control and testing  

May - Shipping out all rewards!



Machine wash with cold water and mild detergent. No bleach or fabric softeners. Hang or tumble dry low. Strong threads means this won't wear down easily or come apart.  

To dry, hang in a dry place. Their absorbency makes Japanese towels especially quick to dry. You can also tumble dry them on gentle or low cycle.  

The great thing is the more you use them, the softer, fluffier, and gentler they become.

 Thank you!