About this project

Check your posture right now. How is your back? And your neck? Probably not too great. Or you’re already in so much pain that someone sent you here (hugs). BetterBack allows you to effortlessly sit in perfect posture, easing back pain.


BetterBack allows you to effortlessly sit in perfect posture, easing back pain. Even if you don’t have back pain, wearing it for just 15 minutes a day can retrain your default posture, so when you stand or sit without BetterBack, your posture is greatly improved. Good posture boosts your mood, confidence, motivation and overall health. 

Take a few seconds to re-posture yourself right now. If you’re sitting, chances are your back isn’t touching your chair at all. That’s because most chairs aren’t ergonomic, and many actually encourage bad posture. BetterBack makes every chair ergonomic. Sit effortlessly in perfect posture at your desk. Or on a plane. Or at a game. You get the idea.

You get fast results and long term comfort. Put BetterBack on in 5 seconds flat!

Sit in perfect posture for minutes or hours. We took sizing into account from the 1 percentile woman all the way up to the 99 percentile man, so BetterBack can be adjusted to fit just about every body.

Imagine going to 50 of the best doctors, therapists and trainers around the world and asking them for their #1 posture tip. Well we did, and we put them together into an eBook for you.

Or get the Better Posture eBook FOR FREE!

If you’re not in a place to financially contribute to our campaign, we still care about your posture and your health! Simply share our Kickstarter page with your friends on Facebook or Twitter and we’ll give you the full copy of Better Posture for free. Just click on one of the share buttons below then enter your email where you’d like to receive the book here: http://bit.ly/1DHsTSq


You'll get every version of BetterBack ever made! Be the first to try them during prototyping and the first to own them after production. Plus, grab a flight to San Francisco and we'll get you set up with a custom training program, including three personalized workouts with Vint. We'll also roll out the red carpet for you and a friend to enjoy a chef-prepared dinner at my apartment with the amazing people who helped bring this project to life. Ask us anything!


When you back this project, you’ll see shipping prices for your home country. We are based in the United States, but will be fulfilling orders from the US, Canada, EU and Hong Kong. Please note that if you live outside of those regions, you may be responsible for local duties, fees and taxes.

A few years ago, in the lovely year of 2012, I was the co-founder of a startup, Everest, that was building technology to help people live their dreams and achieve personal goals. I was mostly in front of a computer 12+ hours a day, but we also put on the Dream Series, which were meaningful events to help kickstart people's dreams. A few hours after an amazing obstacle course run through Golden Gate Park, my sciatica pain began. The pain and discomfort made it hard to concentrate, do great work and enjoy life.

Post-race wearing the trophy (the Golden Shoes)  a few hours before sciatica pain would forever change my life. #NotWorthIt
Post-race wearing the trophy (the Golden Shoes) a few hours before sciatica pain would forever change my life. #NotWorthIt

A friend and I spent weeks tinkering with anything we could find to help get back support. There are still taped together take-out soup containers for lumbar support floating around my apartment. The first version of the BetterBack knees? A cut out from the top of a mega-sized protein bottle. 

After many iterations, thankfully the knees are now padded and super comfortable :)
After many iterations, thankfully the knees are now padded and super comfortable :)

I had no idea how many people were suffering from back pain when this all began. I felt way too young to have back pain, personally. Friends or colleagues would see me wearing the early versions of BetterBack and ask to try it. As soon as they did, I would get messages all the time: "Oh hey, I'm flying to New York on Tuesday, any chance I can borrow that thing you wear?" Or "My back is acting up, any chance I can just borrow it until Friday?" I had no idea so many people were suffering. I began to do more research and was blown away by what I found.  I decided to make more -- and invest time and money into making it better. 

Six prototypes later, I began working with manufacturers to build a high quality, well crafted and incredibly comfortable posture strap I would be proud to see my mom wear. And your mom too, if she doesn't have an awesome back.

I'm on Kickstarter for two reasons. One, I'm hoping 500 people will pledge so I can hit the minimum order quantity and produce the very first run of BetterBacks. Even more importantly, I'm hoping to find people who will go on the journey with me to get a better back. I want to hear your story, what has worked and hasn't worked for you in the past, understand how BetterBack helps you and how it can help you better.  Please join me.

Good posture affects your health, your mood and your motivation. Most people only begin to understand the importance of posture after their body is so damaged from slumping that sitting aches become chronic pain. I know because I am one of them.

My mission is to help people be their best selves and unlock their full potential. Without health, that is impossible; it is the foundation for everything else.

I have spent the last few years learning about back pain, trying a huge range of products and therapies, and developing BetterBack with dozens on dozens of bad backs and amazing souls.

The relief and support people feel while wearing BetterBack—and even after—is truly amazing. No matter how many times or tools you’ve tried to sit pain free, BetterBack is like posture training wheels so you can experience and integrate good posture into your life for good.

I have self funded the design, development and sampling for BetterBack. Our final prototype has been well tested and our manufacturers are ready to go. Every dollar pledged will go towards manufacturing, quality assurance, packaging and shipping. 

How much should I wear it?

Sit in perfect posture for minutes or hours. It is comfortable to wear all day long, but even 15 minutes a day can greatly improve the quality of your life.

Will I look stupid wearing it?

It's hard to believe, but most people don't even notice when you're wearing it. I sit through meals, meetings and flights with BetterBack on and it's only when I'm taking it off that people tend to notice it, with a "you've been wearing that this whole time?!!" The thing that tends to happen next is someone shares their story of back pain and asks to try it on. 

How comfortable are the knee straps?

I have absolutely terrible knees (at one point I was put in two leg casts because of feet and knee injuries, later having surgery on my right knee). We spent a lot of time designing the knee cushions so that the force was widely distributed and comfortable for people who have knee problems *and* back problems.

Can I wear BetterBack while I drive?

Unfortunately, no. BetterBack is not safe to wear driving, or when you need quick leg mobility. It is great for sitting at your desk, eating, meeting, going to a movie, sitting on an airplane, meditating, etc. Note: you can wear BetterBack cross-legged!