About this project

About: Project Highlights...

InSoul's DRESS SUEDES are:

DRESS SUEDES Low 

 
Season II:  DRESS SUEDES Low (November Delivery)
Season II: DRESS SUEDES Low (November Delivery)

 DRESS SUEDES High  

Season II: DRESS SUEDES High (November Delivery)
Season II: DRESS SUEDES High (November Delivery)

DRESS SNEAKER Low

Season I:  DRESS SNEAKERS Low (June Delivery)
Season I: DRESS SNEAKERS Low (June Delivery)

DRESS SNEAKER High

Season I:  DRESS SNEAKERS High (June Delivery)
Season I: DRESS SNEAKERS High (June Delivery)

We're back on Kickstarter

This is where it all started. 2014 was a BIG YEAR for InSoul.  With the Kickstarter community and our early supporters, we were able to raise enough capital for our 1st EVER production run...this was not EASY. However, your tremendous backer support blew us away helping to reach our project goal amount raising over $70,000 which enabled InSoul to move forward with production.

Season 1: DRESS SNEAKER Campaign Success
Season 1: DRESS SNEAKER Campaign Success
's video poster
 PLAY

A Special THANK YOU......to all of our Original Season 1 Backers!

 
 
's video poster
 PLAY

What is a DRESS SNEAKER? 

Sneaker styled upper built on a dress shoe chassis (Outsole/construction) 
 
Dress Shoe Construction vs. Sneaker Construction
Dress Shoe Construction vs. Sneaker Construction

What makes a Dress Sneaker better than a sneaker? 

A Dress Sneaker gets better with time by softening and conforming to the shape of your foot, similar to a dress shoe. A sneaker gets worse the more you wear them. The comfort component of a sneaker compresses and eventually becomes hard and bad for the foot.

How is a Dress Sneaker made differently? 

A sneaker is made in a large manufacturing plant that mass produces million of shoes. The sneaker gets passed down an assembly line so no one person ever has ownership of it throughout the process worrying more about the quantity than the quality. A Dress Sneaker/dress shoe is made in a small artisan's shop where one cobbler/craftsman takes full ownership of each and ever shoe. They have passion for their craft as a art form and pride in what their shop delivers to the public.

Mass Production vs. Cobbler/Craftsman
Mass Production vs. Cobbler/Craftsman
 
 

Goals for Season II:   We would like to fulfill 2 of the most common suggestions/ideas made by our backers from Season I:

 

1.)  Colors - many of our backers and brand supporters wanted more COLOR in the product 

Oxblood (burgundy/red) is a common dress shoe color, pairing well with menswear colors such as Navy, Grey(s) and Brown
 
Peacoat (Deep Navy/blue) is a common sneaker color that ties the sneaker culture to the dress shoe world.
 
Black the most common Dress Shoe and Sneaker color.  Pairing well with Blues, Light & Dark Grey(s), and of course Black
 
Season II - 3 DRESS SUEDE Colors
Season II - 3 DRESS SUEDE Colors
 
2.)  Everyday Wearability/Versatility - the original DRESS SNEAKERS are luxurious and sometimes a bit "Dressier" than your everyday kind of shoes, backers from Season I asked for us to keep them RICH but make them more easily wearable. Suede provides a supple look with rich color tones and is often a softer and more comfortable material to wear.
 
Suede
Suede

"DRESS SUEDES" fit true to size. For example, if you measure as an 8.5 on a Brannock device (those metal devices used at nearly every shoe store), we suggest you purchase an 8.5.  All widths are standard "D", which accommodates most feet.

Conversion Chart & Brannock Device
Conversion Chart & Brannock Device

If you don't know your size and decide you can't make it to the shoe store to get help with the measurement, then you can use this printable version of the Brannock device.

When it comes to fit and comfort...InSoul offers a 100% customer satisfaction guarantee.  If ordered the wrong size? No worries. Simply contact us for a Return Authorization and proper Exchange Instructions. Note: we can only afford to make this offer for 100% unused/unworn/undamaged shoes, so please be sure to fit your DRESS SUEDES inside and around your house before wearing out and about.

InSoul Diagram
InSoul Diagram
 

Being a small start up brand, we operate on a small quantity/high quality/timeless style scale.  Our factory partners have agreed to execute the NEW MATERIALS & COLORS for Season 2.......... IF WE CAN PRE-SELL THE MINIMUM QUANTY FOR EACH COLOR & STYLE!

Why We Need You...  

Your generous pre-order funding will 100% go towards the cost of manufacturing and production for the Season II: DRESS SUEDE Options - Oxblood, Peacoat, & Black.  Most importantly the funds will help us get YOU outfitted in a pair of DRESS SNEAKERS or DRESS SUEDES.

Kickstarter provides an easy, safe, and open platform for everyone around the world to simply and securely back projects on.  

Step 1:  Log into your Kickstarter account, or create a new account. 

Step 2:  Click the green “Back This Project” button at the top of this page. 

Step 3:  Enter your pledge amount and select a reward tier. 

Step 4:  Submit your payment information!

Within 24hrs you should receive a confirmation email. Kickstarter accepts the following payment methods:  debit or credit card associated with Visa, MasterCard, or American Express. All payments are in US dollars. Note: your card will only be charged after the final date of this project.

Help us by sharing InSoul's DRESS SUEDES with your friends!

Know someone who would be just as stoked as you are about some DRESS SUEDES? Share our campaign with them through the "Share this project" button at the top. Sharing is caring!

Reward Options:

$35 InSoul Branded T-Shirt Reward
$35 InSoul Branded T-Shirt Reward
 
 
 
 

The TEAM:

The InSoul Team
The InSoul Team
 

Tara Livingston - President of InSoul InDustries and Project Lead. Tara worked at Diesel, 7 For All Man Kind, and UGG.  She was a footwear developer communicating with the factories on a daily basis regarding samples, tracking, and pricing.  For InSoul she is the backbone; handling almost everything from project campaigns & fulfillment, general customer service, press & marketing, product development, costing, pre-production & commercialization, travel, trade shows and more.

Sean OShea - Brand Founder/Owner and the Original: Season 1 Project creator.  Sean is an ex-college basketball player who went on to study Industrial Design.  He has been designing shoes for over 15 years for major footwear companies such as Converse, Reebok, Ralph Lauren, Adidas, Nike and more.  In 2008 Sean founded InSoul and has continued working on the Brand from time to time.  

McLovin - Brand Mascot providing daily inspiration to work hard and make this start up a success.  Her positive attitude and total cuteness makes her the best co-worker we could ever ask for.  #puppylove

Buzz: Footwear News covers InSoul's DRESS SNEAKER @ Project Sole NYC
Buzz: Footwear News covers InSoul's DRESS SNEAKER @ Project Sole NYC
Blog: How Sean O’Shea Hustled His Way to His Own Sneaker Company
Blog: How Sean O’Shea Hustled His Way to His Own Sneaker Company
                               
Attire Club in dialogue with shoe designer Sean O’Shea, the designer of the Dress Sneaker
Attire Club in dialogue with shoe designer Sean O’Shea, the designer of the Dress Sneaker
InSoul's Season 1 Project Campaign Feature
InSoul's Season 1 Project Campaign Feature
DRESS SNEAKER - Project Featured on OldLeatherShoe.com
DRESS SNEAKER - Project Featured on OldLeatherShoe.com
InSoul Dress Sneakers – Following a Dream
InSoul Dress Sneakers – Following a Dream
Contact Us Here:
Contact Us Here: