About this project

Welcome and thank you for supporting our Kickstarter campaign!

Lancaster Roberts' first 3 collections are diverse, yet showcase the same core values and principles; simplicity and class.

Our First Editions range, pioneering classic suede straps, are the bench mark for which we base our entire philosophy. Proving that even the most humble of materials can walk hand in hand with some of the most precious.

Secondly, our Catena Series. A collection of chain straps in 3 distinct colours- a perfect way to steal the limelight when entering a room.


Lastly, we have our Limited Edition Hirsch Leather Collection. With only 250 pieces of each design made worldwide, this collection really showcases our ambition to become one of the most respected names in the watch industry.

Every Lancaster Roberts watch comes secured in our uniquely designed packaging.

Our luxurious presentation case is lined with genuine Onyx Black leather with an interior of sesame cream, this is not just any packaging.

However where Lancaster Roberts diversify from every other watch manufacturer in the world today, is we offer the opportunity to make a timepiece your very own.

Including a complimentary engraving service, you are free to engrave any message or text on the back of your chosen watch. This can of course be for yourself, or even as part of a unique present for a special someone.

It all started when our group of friends and watch lovers began to wonder what actually defined a luxury watch? Although there is a huge selection of designs and straps available,  we found that genuine luxury watches like Rolex and Tag Heuer are far too expensive for the modern day professional.

To find the solution to our problem, we really needed to understand what actually makes a luxury timepiece. 

We found that the quality of the watch is the most important, but just as much so, was everything else that comes with it.

The best watchmakers in the world spend endless hours refining every element to perfect the overall look and feel of their creation. However, for many craftsmen, the obsession with detail doesn't stop there.

They have put their heart and soul into a beautifully engineered piece of wrist wear. Buying a genuine luxury watch isn't just buying a watch, it's buying into a lifestyle.

The very best watch craftsmen understand that purchasing a watch is a remarkably personal experience, and every single detail should be harmonious with one another. 

In other words, the watch should take your breath away. You should be excited to wear it every time you open the presentation case.

Overall, we feel that a luxury timepiece is a concert of 3 distinctive characteristics:

Design - A beautifully manufactured design using the highest quality materials with focus on celebrating the finer details of watch making.

Everyday - It should be timeless (excuse the pun), but you should be able to wear it casually, whilst also dressing for more formal events in your finest attire.

Purpose - Lastly, the watch should be completely unique to the wearer. That personal touch can make all the difference.

Your Time is a service which simply shows how much we care about each and every watch we make. Our dedicated team will find the personal time zone which your address belongs to and set your Lancaster Roberts so it is ready to wear the second you lay your eyes on it. Just a little extra special detail, but it's the small details that can make the biggest difference.

One section of the watch industry we want to rejuvenate is the problem of straps being too big or too small when you receive your watch. This is a problem we had encounterd ourselves, so that's how we developed our LR Strap Assessment procedure.

We send out a  measuring instrument which measures the exact circumference of your wrist, and lets us know exactly how big or small we need to make your strap, so it fits perfectly.

We also appreciate that waiting for a Kickstarter product can be tough. Our team have been through the exact same process, and it can be hard not knowing when your product will be arriving.

This inspired us to develop an app for iPhone & android smart phones, which allows every backer after the Kickstarter, to fully track their watch through out the entire manufacturing process. You will know exactly where your unique watch is at all times whilst waiting for it to arrive.

We spent countless hours trying to find a logo or symbol that could really express what Lancaster Roberts actually stood for. Then we got it.

Our philosophy is to deliver a beautiful, elegantly designed range of watches, all of which are individual in their own distinctive way.

A leaf is a direct product from a tree's growth, but although that tree may produce hundreds of thousands of leaves, every single one is completely unique.

This is where we found a harmony within Lancaster Roberts between the company’s philosophy and passion for delivering exclusive products to every single individual.

We are extremely lucky to have a team of highly skilled, passionate people working with us to help make our dream a reality.

We have also been fortunate to work with some of the worlds best watch manufacturers, using their years of experience to help us refine and develop our first range.

We took inspiration from the most luxurious companies in the world to perfect our designs and the overall presentation of our product. Working tirelessly and obsessing over every little detail, we finally completed our very first collection.

We wanted to keep the overall design simple. As we know, class is not who speaks most or loudest, but who makes the most sense. We decided on a 2 hand classic watch face and designed our mechanism to sit in the comfort of our 6.3mm reinforced casing, this was to achieve elegance whilst also maintaining durability.

Each design is available to men and women and come in both a 40mm or a more dainty 36mm model. This is to make sure our watches fit every wrist flawlessly and with complete comfort.

Every watch comes readily installed with scratch resistant sapphire crystal glass and driven by a 4-Jeweled Swiss Quartz movement.


We promise to add a complimentary additional strap to every backer when we reach 65K. Meaning you can pick and choose between your two designs  as you wish. Two watches for one!

You can choose between any strap from our online store for FREE. our collection can be seen in the link below: 


We are more then happy to advise on color matching to make sure you are completely happy with your choice.

We wanted to make a truly beautiful timepiece that has everything a luxury watch should have, just without the extortionate price tag. We wanted to cut out the middlemen and go straight to the consumer, to maximize savings which are then passed on to you. 

This is why we are giving every Kickstarter supporter the chance to have their very own Lancaster Roberts timepiece before they're supplied to jewelry retailers and marked up to allow a workable profit margin.

We have teamed up with an amazing technology company to help log and register everyone's orders and details, simply to organize our backers accordingly. 

Doing this will not only help us deliver the watches faster then our deadline, but also deal with your watch order in an organised manner which allows us to make every element extra perfect.

We wanted to make sure we had an established manufacturing group with years of experience in making high quality watches to work with us to build our first collection. Lancaster Roberts stand by a company ethos of developing long term and fruitful relationships with our partners. 

Visiting their facility to meet the amazing team, so we could go into every detail and make sure the finished product was exactly what we wanted. 

Each partner understands our specifications to the last tiny detail. This is the level of accuracy a luxury watch company must work to. 

The likes of Rolex, Tag Heuer and Breitling all showcase this skill. And although our product is at a more accessible price point, we would like to think we work with that same elite precision that truly defines world class watch making.

Every Lancaster Roberts comes supplied with an international warranty card to ensure you piece of mind.

We have the ultimate trust in the engineering of our watches. If anything were to happen to your watch within 5 years, we will personally repair or replace the timepiece completely free of charge.

•Face Diameter: 40mm/36mm

•Thickness: 6.3mm

•Case Material: Reinforced Stainless Steel

•Clasp: Classic Buckle Clasp 

•Dial Window Material: Sapphire Crystal Glass

•Display: Analog 

•Movement: Swiss Made Gold Ronda 4 Jeweled Quartz Movement

•Power: Swiss Made 1.55V Renata Battery 

•Water Resistant: 3 ATM / 30 Meters

International 5 year Warranty 

Our brief has been submitted to our manufacturer and we have surveys ready to send to all our backers and gather relevant information in regards to design, size and engraving details. Once the kick starter is successfully funded, we will begin the manufacturing process to make sure every backer gets their Lancaster Roberts watch on time.

This is where Kickstarter comes in. We need your support to help launch our first range of luxury timepieces. Our manufacturer has our designs and samples have been approved. They are simply waiting for the green light. 

Your support can help us do that and really get our journey on the road. Not to mention you will be one of the first people on the planet to own a Lancaster Roberts timepiece.

Our team consists of a distinct  team of creatively fueled product designers with a extraordinary passion for timepieces and packaging. Embracing over 15 years of collective experience in designing products, logistics and marketing. 

We are currently working on designing a new Aeon series comprising of an Automatic movement and hopefully our first 10k gold watch. 

With an amazing team bound together by a passion for fine watches, we really can’t wait to share our timepieces with the world.

Lancaster Roberts campaign on Kickstarter is simple and secure, and open to everyone around the world.

You should receive a confirmation email moments after you submit the form. Kickstarter accepts debit or credit card associated with Visa, MasterCard, or American Express. All payments are in US dollars. 

Note: Transactions will only be processed after April 30th 2015.

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Need help? We're here for you.

If you have questions at any time, during or after the campaign has closed, you can always reach us at [email protected].