What I was saying was, take your most popular reward (the $49 level from your message) and add an Add On (like the $8 pouch) and offer a small discount ($49 + $8 = $57, so maybe add a Reward called "Last Minute Deal" for $55 that includes those two items).
Then what I was saying was to add that Reward Tier just before the 48 hour mark (Hour 50 to go?) and then send out an update along the following both at about the same time that KS will send out it's automatic "48-Hour Notices":
FINAL 48 Hours!
We're current at $21,537 closing on our second Stretch Goal of $25,000 to add xyz (as an Add On, or Free with all Pledges of $ level or above, or whatever.)
To help us get there, I have added a special Last Minute Reward that lets you get the ($49 reward) same as ($49 tier name) but you ALSO get a pouch for 25% off the pouch! ($57-55 = $2. $2 is 25% of $8, the full price for the pouch. Make sense?) But you better hurry as I have only made 50 (pick a number that makes sense) at this discounted price.
Once you've snapped yours up, don't forget to let your friends know about this deal too by using the Share button on the main project page.
And when you're done with that, please check out <Campaign #1> that deserves your support too because <reason>.
12 hours later, you would send out another update like this:
And another at 24 hours (encouraging people to share of Facebook) and 12 hours (mentioning Tumblr). Maybe even at 1 or 2 hours to go if you haven't quite hit that Stretch Goal yet.Only 36 hours left!
This is getting exciting! We're now up to $22,987 on our way to unlocking <benefit> with our second Stretch Goal at $25,000. But it's going to be close!
We currently have 32 of our Last Minute Rewards left so hurry and grab yours while there's still time. And don't forget to Tweet about our campaign once you have yours locked up. We're really going to need your help to unlock the Stretch Goal in time!
You might also want to check out <Campaign #2> because it does <good thing>.
To be honest, I've not yet seen anyone create a "Last Minute" Reward Tier, but I intend to do so when I roll my first project out. But I can't see how creating urgency with BOTH the countdown of hours in the campaign AND number of "Last Minute Rewards" left, along with a >specific< call to action (tell your friends, Tweet, etc.) and closing with a "I'm not running the only great project" tag to another worthwhile campaign could do anything less than get your more backers at higher pledges, thus hitting that Stretch Goal.
You might even want to figure out Stretch Goal #3 and list it on the Story tab and then swap it in for Stretch Goal #2 if you hit that early. To that end, at the very top of the Story Tab, I would encourage you to have something like:
Whatever you do, though, make sure you can afford to actually produce & distribute the Stretch Goals even if the rest of your pledges come in at your least profitable reward level. (You have figured out what you net from each Tier after KS & Amazon fees along with how much it'll cost to produce that reward and worst case estimates on shipping both from manufacturer to you and you to Backers, right?)Original Goal: $1,000 obliterated in just X hours! (or "on mm/dd")
Stretch Goal #1 added extra legs at $12,000 on mm/dd!
Stretch Goal #2 will add pouches as an Add On when we hit $25,000.
Stretch Goal #3 will add <yet another benefit> when we get to $40,000 (or whatever)