How do I reach out to backers?

[nokshicrafts]

Hey guys,

We are running a Kickstarter Campaign for ethically produced hand painted scarves. You have to see it to believe it! The most beautiful artwork on silk scarves done by artisans of Bangladesh. The only thing is, we have such a niche market, we are not sure how to reach the right backers? Anyone have any suggestions?

here is the link to our campaign: http://kck.st/2fDxGjb

Also, BackerClub members who pledge $100 or more will get a FREE hand made jute tote and hand made greeting cards (set of 4)