Hey everyone,
I make the upscale, 100% Merino travel shirts under the project title: Style + Performance = The Perfect Travel Shirt by Libertad
I’m taking the challenge to go into a little more detail because this group seems like they know more about products/industries/market segments and want more information.
The majority of my customers have owned some type of Merino wool item before; usually sportswear (e.g. cycling jerseys, base layers, socks, etc.). A smaller number are dedicated Icebreaker customers and a few others own Wool & Prince, Outlier.
To most, the styling difference is apparent. I’m making dress shirts that are just that, a little dressier. They’re designed for either going out on the town, business or just looking a little more upscale whatever you’re doing.
The other difference is the fabric construction which is proprietary. Even though it is 100% Merino like the others, my fabric is 130 gsm. Icebreaker’s Departure shirt is around 143 gsm and Wool & Prince comes in at 210 gsm.
(btw - I own Icebreaker and Wool & Prince. Both are very quality items and highly recommended.)
The reason I’ve gone to this fabric weight is that I’m focused on micro and macro climate transitions common to travel. From sea level to 35,000 feet. Take off in London, land in Bangkok. In and out of air-conditioned buildings, taxis and so forth.
By going lighter, the shirt is more capable of managing a wider set of temperatures.
Like all clothing, it all comes down to what you like. Some people never want to be in a situation where they have to dress up and don’t think much of my idea. Others, dress up all the time and think this is amazing.
Please ask questions, make comments.
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